Best UK betting sites November 2026: top 20 ranked

It refunds selected goalless draws with its Bore Draw offer and runs 0% margins on certain bets. 7bet covers 35 sports, including esports and table tennis, according to our 7bet review. To get the 7bet sign up offer, new customers must make a first deposit of at least £10 with the applicable bonus code and bet £10. 7bet operates under UKGC licence 48789, with a welcome offer of £30 in bonus bets. If racing or other non gamstop esports betting sports come first for you, the welcome offer is less useful. Betano suits football-first punters who like Bet Builders and boosted prices, especially on iPhone.

Live streaming covers horse and greyhound racing only, with no football. #PickYourPunt lets punters build custom football bets, similar to William Hill’s #YourOdds but with broader market coverage. As shown in the full Betfred bookmaker review, the bookmaker’s Acca Flex and Lucky 15 bonuses pay in cash and not free bets or bet credits at bet365. 10bet suits punters who want daily promotions layered onto a broad sports menu, particularly Bet Builder fans chasing the 25% boost. Bally Bet suits punters who build Accas and Bet Builders, plus boxing, UFC and MMA bettors given the market depth on offer. BetMGM suits bettors who value app quality and want the Golden Goals upside alongside their regular betting.

Which bookmaker has the best odds?

This is where, if your player goalscorer or shots-on-target bet gets subbed off, the bet rolls over to the substitute. Newcomers are better off starting on the sportsbook before trying the exchange. Rewards are valid for 30 days from the credit date, which is the longest expiry window among the major UK welcome offers (most run to 7 days).

Betano odds, markets and promotions

Outside racing, Tote is a second sportsbook rather than a main one. The Tote Guarantee pays at least the starting price on Win bets, and on the win part of each-way bets, on UK and Irish races, or the pool dividend if that is higher. Tote runs the UK’s main pool betting operation, with heritage back to 1928. BetVickers is the online arm of the family-run bookmaker Vickers, which has run UK betting shops since 1986 and went online in 2020 under J R & S Leisure Limited. Bettors who want a bigger welcome offer or sharper football pricing should look at Betfred instead.

Star Sports suits racing punters who like dealing with a smaller specialist firm and value phone betting. NetBet offers flexible cash-out options on a variety of sports, giving you the ability to manage your bets and secure a profit before the final whistle. The free bets from the welcome offer stay valid for 30 days, longer than most, and the apps are rated 4.7/5 on iOS and 4.3/5 on Android. The current Paddy Power sign up offer is £30 in free bets when you place a £5 first bet on the sportsbook at odds of evens (2.0) or bigger. Racing is the specialism, with Best Odds Guaranteed on all UK and Irish racing from 8am, extra places and live streaming of UK and Irish horse and greyhound racing for a £1 minimum stake. For existing customers, Unibet offers daily boosted odds via Uniboost, allowing you to enhance your own prices up to three times a day on UK and Irish horse racing.

• There is no Best Odds Guaranteed and there are no racing-specific promotions, so racing punters will find more value with BetVickers or the Tote Guarantee.
• Tote covers UK, Irish and international racing from France, Italy, Australia and South Africa, with live streaming on all of it.
• The iOS app rates 4.7/5, among the highest on this list, and bet365 also tops our ranking of the best betting apps in the UK.
• The Bet Builder and acca free bets need total odds of 3/1 (4.0) or bigger, each free bet lasts 7 days, and winnings are capped at £100 per free bet.
• Betfred suits punters who bet regular football accas and want cash-paying boosts, plus racing bettors who want Best Odds Guaranteed and full UK/Irish race streaming on one account.